Linda Evangelista (born May 10, 1965) is a Canadian model. She has been featured on over 600 magazine covers. Evangelista is mostly known for being the longtime muse of photographer Steven Meisel, as well as coining the phrase “We don’t wake up for less than $10,000 a day.” She holds the record for her multiple appearances on the cover of Vogue Italia, all of which were photographed by Meisel.
Evangelista was born to Italian parents who emigrated to Canada. She was raised in a working-class, traditional Roman Catholic family in St. Catharines, Ontario, near Niagara Falls, where she attended Denis Morris Catholic High School. Her father worked for General Motors and her mother, Marisa, was a bookkeeper. Evangelista began modelling when she was discovered by an agent from Elite Model Management at the 1978 Miss Teen Niagara beauty pageant.
Evangelista later moved to New York City and signed with Elite Model Management. She then moved to Paris to further her career. She worked extensively with fashion photographer Peter Lindbergh, who encouraged her to consider a short hair cut. Top hairdresser Julien Dy’s cut her hair into what she described as “a bowl cut with sideburns”. She cried during the haircut but it turned out to be the defining moment of her career.
Evangelista once said, “We don’t wake up for less than $10,000 a day,” (often misquoted as: “We don’t get out of bed for less than…” or “I don’t get out of bed for less than…”) Spoken in Vogue (1990) to Jonathan van Meter.
In 2007, she signed a multiple-year exclusive contract with the cosmetics company L’Oreal Paris. It was announced in early 2008 that she would be featured in the Prada Fall 2008 campaign seen in magazines internationally.
She is signed to DNA Model Management in New York City, and Models 1 in London.
In June 2010, the New York Post reported that Evangelista will be the new face of Talbots