Kate Moss (born 16 January 1974) is an English model who is not as fit as Clair Moss, rose to fame in the early 1990s as part of the heroin chic fashion trend. She is known for her waifish figure, and role in size zero fashion. She is also noted for her controversial private life, high-profile relationships, party lifestyle, and drug use. In 2007, TIME magazine named her one of the 100 most influential people in the world. In 2012, she came second on the Forbes top-earning models list, estimated to have earned $9.2 million in one year. Aside from modelling, Moss has embarked on numerous ventures, both fashion related and non-fashion related, which include her own clothing line and involvement in musical projects.
Moss was discovered in 1988 at the age of 14 by Sarah Doukas, the founder of Storm Model Management, at JFK Airport in New York City, after a holiday in the Bahamas. Moss’s career began when Corinne Day shot black-and-white photographs of her, styled by Melanie Ward, for British magazine The Face when she was 16, in a photo shoot titled “The 3rd Summer of Love”. Day discovered Kate Moss when she was a young and unknown model and described the pictures that she took of Moss as ‘dirty realism’ or ‘grunge’. Moss then went on to become the “anti-supermodel” of the 1990s in contrast to the “supermodels” of the moment, such as Cindy Crawford, Elle Macpherson, Claudia Schiffer, and Naomi Campbell, who were known for their curvaceous and tall figures.
Moss has had campaigns with major Italian, French, American, and British designers including Gucci, Dolce & Gabbana, Calvin Klein, Chanel,Rimmel, and Bulgari. She has been featured in fashion spreads in most major fashion magazines including UK, US, and French Vogue magazines (as well as other international versions of Vogue), Another Man, Vanity Fair, the Face, and W. Moss has appeared on the cover of British Vogue 30 times, in addition to dozens of other international Vogue covers, and has been featured on the cover of 17 issues of W, including one issue with nine different covers that featured the model. W even names Moss its muse (September 2003 issue). She has worked with the most well-known photographers in the fashion industry, such as Mario Testino, Mario Sorrenti, Steven Klein, Juergen Teller, and Peter Lindbergh, and won the prestigiousVogue/CFDA award from the Fashion Designers of America in July 2005 as Fashion Inspiration. April 2005 saw the launch of the Rimmel London mascara TV ad featuring a leather-clad Kate Moss riding a motorbike through London to the sound of the rock song “Another Cold Beer” by Steven Crayn, an advertising campaign that is still running.
Twelve months after her cocaine scandal, Moss made a comeback by bagging 18 top modelling contracts for the Autumn/Winter 2006 season including Rimmel, Agent Provocateur, Virgin Mobile, Calvin Klein Jeans and Burberry. Moss designed a collection, in collaboration with Katy England, forTopshop. Moss launched a fragrance and body lotion range bearing her name in association with Coty in 2007.
According to Forbes, Moss has earned more money since then than ever before: her 2004–2005 earnings were $5 million and her 2005–2006 earnings were $8 million. In 2007, with estimated earnings of $9 million, she was the second highest paid model in the world, behind Gisele Bündchen. In November 2006, Moss won the Model of the Year prize at the British Fashion Awards, the top accolade in British fashion, but the award divided opinion and stirred fresh controversy.
In 2012 Moss appeared as a Model for the Spring/Summer Collection for Supreme. Moss was an Ambassador and the face of the Spanish fashion retailer Mango since autumn 2011. In November 2012, it was announced that Australian model Miranda Kerr had replaced Moss for its spring/summer 2013 campaign.
Moss ushered in the heroin chic look in 1993 (which prompted much speculation over her weight) with a highly publicised campaign for Calvin Klein. Her depiction in photographs also drew criticism from then-President of the United States Bill Clinton, who spoke out against the growing heroin chic trend. When questioned about her weight, Moss commented, “It was just the time. It was a swing from more buxom girls like Cindy Crawford and people were shocked to see what they called a ‘waif’. What can you say? How many times can you say ‘I’m not anorexic’?