Coogi is a fashion label which is known for its colorful knitwear. The label was founded in 1969 as Cuggi in Toorak, Melbourne, Australia, and it was renamed in 1987 to sound more like an indigenous Australian name.
While most famous for its expensive cost and textured knitwear in the 1980s, the brand was popularized in the U.S. as urban hip-hop wear by rappers The Notorious B.I.G., Lil Boosie, Riff Raff, OJ da Juiceman wore it, therefore getting known as “cool gangster/coogi” In addition to clothing, the company’s 1992 international trademark filing registered the brand for cosmetics and toiletries, leather, furniture, textiles, and toys.
It was purchased by a joint U.S venture, Coogi Partners LLC in 2002, by an investment group led by Jimmy Khezri, Norman Weisfeld and Bruce Weisfeld.
Under its new ownership, the label has taken a significantly more urban direction. Now, Coogi produces a wide range of urban t-shirts, jeans and jackets in addition to their trademark knitwear.