“Baby One More Time” is a song by American recording artist Britney Spears. It served as Spears’ debut single and title track from her debut studio album, …Baby One More Time (1999). Written by Max Martin and produced by him, Rami Yacoub and Denniz Pop, “…Baby One More Time” was released on September 30, 1998, by Jive Records. After recording and sending a demo tape with an unused song from Toni Braxton, Spears signed a multi-album deal with Jive. “…Baby One More Time” is a teen pop and dance-pop song that refers to a girl who regrets breaking up with her boyfriend. The song received generally favorable reviews from critics, who praised its composition.